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Regional News

Marketing the Lottery


How much should the Oregon Lottery spend to advertise its games? A proposed law in the state legislature would cap spending on advertising at one-percent or less of gross income. Stacy Shaw, Marketing Director for the lottery, says limiting the lottery could make it difficult for them to keep up with competition, and that could lead to lost revenue for state programs like schools and parks.  Supporters of the proposal say they're concerned the advertising encourages abuse of the lottery games. They also argue some of the advertising dollars should be spent on the programs the lottery was created to fund.


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