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The Federal Communication Commission has instituted a new rule that the loudness lever of all commercials must be at a certain level.

 

The "Commercial Advertising Loudness Mitigation" or "CALM” rule was a reaction by the FCC to many complaints about "blasting" commercials during TV programs.

 

Greg Sair with Zolo Media says their research shows that sometimes the ads are not the problem.  “What we've discovered through our data collection is many times, it's the program level that's low. The commercial may be in compliance perfectly; right on the nose with how loud it's supposed to be. But the program you're watching is low; that audio is low. So it appears the commercial comes on loud, and it is, because you've turned up your TV for the program, not the commercial level."

 

Sair says they began monitoring and adjusting their ads months ago to be well ahead of the deadline. That was Thursday.

 

Traffic & Weather

 

 

 

 

Jones Road, full road closure between Bennington Lane and NE Butler Market Road. May 18 – August 18, local access only.
 

 

Orion Drive closed in two locations for sewer work; at the intersection with Avery Lane and between Desert Woods Drive and King Hezekiah Way.  From July 11 to Sept. 6. Detours marked.

 

Valhalla Sewer Relocation Project, Mt. Washington Drive at Shevlin Park Road intersection and North to Regency Street. Nighttime closures with detours marked during roundabout construction. Daytime closures for construction towards Regency Street.    7 p.m. – 7 a.m., July 11 – November.

 
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