Female personal care brand Always is the latest marketer to earn strong online traffic for an inspiring campaign to promote women's self-esteem. The video's director asks different individuals to act out what it means to run, fight and throw "like a girl." While the adult women in the beginning of the spot interpret "like a girl" as if it's an insult, the young girls interpret it in a much more empowering way. The Procter & Gamble brand's video amassed 8.5 million views and nearly 250,000 Facebook interactions in its first four days, according to Visible Measures. Views are now over 30 million! Under the hashtag #LikeAGirl, the campaign has also been mentioned in nearly 15,000 Tweets, Visible Measures said. Gender Communication Expert Judy Hoberman talk with KBND's Frank Bonacquisti about the video.