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Female personal care brand Always is the latest marketer to earn strong online traffic for an inspiring campaign to promote women's self-esteem.  The video's director asks different individuals to act out what it means to run, fight and throw "like a girl." While the adult women in the beginning of the spot interpret "like a girl" as if it's an insult, the young girls interpret it in a much more empowering way.  The Procter & Gamble brand's video amassed 8.5 million views and nearly 250,000 Facebook interactions in its first four days, according to Visible Measures. Views are now over 30 million! Under the hashtag #LikeAGirl, the campaign has also been mentioned in nearly 15,000 Tweets, Visible Measures said.  Gender Communication Expert Judy Hoberman talk with KBND's Frank Bonacquisti about the video.

 

Click hear to here the interview.

 

Click here to see the video.

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Traffic & Weather

 

 

 

King Solomon Lane closed between Ferguson Road and King David. (7/25)

 

Jones Road, full road closure between Bennington Lane and NE Butler Market Road. May 18 – August 18, local access only.
 

Oregon State University off-site improvements for intersection reconstruction, July 11 – August 3,    7 a.m. – 4:30 p.m., at intersection of Chandler Avenue and Yates Drive.

 

Orion Drive closed in two locations for sewer work; at the intersection with Avery Lane and between Desert Woods Drive and King Hezekiah Way.  From July 11 to Sept. 6. Detours marked.

 

Valhalla Sewer Relocation Project, Mt. Washington Drive at Shevlin Park Road intersection and North to Regency Street. Nighttime closures with detours marked during roundabout construction. Daytime closures for construction towards Regency Street.    7 p.m. – 7 a.m., July 11 – November.

 

R.A.B. Construction:

 

Murphy Road and Parrell Road closed with detours. (9/30)

 

Powell Butte Highway at Neff and Alfalfa Market Roads (8/31)

 
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